24/7 text‑based support and financial help for family caregivers—no app required.

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Emotional support, trusted resources, and microgrants, delivered by text, whenever caregiving gets hard.^{Read our why}

14-Day Free Trial
Full access to Roo by RootedCare+ for two weeks, completely free.

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24/7 text‑based support and financial help for family caregivers—no app required.

Emotional support, trusted resources, and microgrants, delivered by text, whenever caregiving gets hard.^{Read our why}

• Start Free Trial *

^{RootedCare+ is committed to protecting your privacy. We collect limited personal information to provide AI-powered emotional support and caregiving resources. Messages may be stored to improve our services, but we never sell your data or use it to train external AI models.}

SMS

Text-Based Support

Instant, empathetic conversations via SMS, powered by compassionate AI, whenever you need to talk.

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Resources

Resource Guidance

Simplified guidance for caregiver resources, what once took hours now takes just minutes.

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Funding

Financial Help

Cash for whatever caregiving takes out of you, respite, cleaning help, therapy, or urgent needs.

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^{*By starting your trial, you agree to receive recurring SMS messages from RootedCare+ offering emotional support, resources, and microgrants. Message & data rates may apply. Text HELP for help, STOP to cancel.}

Getting help shouldn’t be complicated.

How It Works

Here’s how RootedCare+ works—in three simple steps, all within a text.

1. Text Us Anytime – Get instant emotional support or answers to caregiving questions from a compassionate AI companion.

2. Get Guidance – We’ll walk you through benefits and caregiving options, right from your phone.

3. Apply for Microgrants – If caregiving is stretching you thin, you can apply by answering a few simple questions by text. Whether it’s for rest, home help, or wellness support, we’ll follow up by text.

Read how our microgrants work

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^{*By starting your trial, you agree to receive recurring SMS messages from RootedCare+ offering emotional support, caregiving guidance, and general help. Message & data rates may apply. Text HELP for help, STOP to cancel.}

^{* By clicking "Start Free Trial" or "Founding Member," you agree to receive recurring SMS messages from RootedCare+ related to caregiving resources and support. Message & data rates may apply. Text HELP for help, STOP to cancel. View our Privacy Policy and Terms.}

• Are you with an Organization?

Bring Roo by RootedCare+ to the family caregivers in your workplace or community.

Where Your Money Goes

Every dollar you spend is reinvested into support, sustainability, and scale.

50% of our margin is reinvested into growth, scale, and impact, allowing us to serve more caregivers and build new access points, while always committing at least 30% to direct caregiver aid.

WITH ROO BY YOUR SIDE

You care for others. Let us care for you.

RootedCare+ provides real support—emotional, practical, and financial—delivered with compassion, not judgment.

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Inspired by My Momma and Nanna

From My Family to Yours

RootedCare+ was born from personal experience—one shaped by love, exhaustion, and the ongoing challenges of caregiving.When my grandmother was diagnosed with dementia, everything shifted. I watched my mom, her daughter, step into the role of full-time caregiver with no roadmap, limited support, and a thousand invisible decisions to make each day.The emotional toll is real. The financial strain is constant. And while there are moments of connection and grace, there are also moments of feeling overwhelmed, grief-stricken, and frustrated.We didn’t need another website to scroll through. We needed guidance. We didn’t need judgment, we needed relief. Something simple. Something compassionate. Something immediate.RootedCare+ is the tool I wish we had: a supportive, text-based platform designed for caregivers navigating impossible situations—sometimes with strength and grace, and sometimes with tears and uncertainty. Whether you need emotional support, help with resources, or a small microgrant to get through the week, RootedCare+ is here to meet you, right when you need it.—Tara, Founder & Family Caregiver

What Is RootedCareGives?

RootedCareGives is the nonprofit arm of RootedCare+ dedicated to providing emergency microgrants for family caregivers experiencing financial strain.

Your membership doesn’t just support you, it helps fund relief for someone else navigating caregiving under pressure.

RootedCareGives exists to make sure no caregiver feels invisible, and no urgent need goes unanswered when help is available.

FAQ

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RootedCare+ Crisis Response Protocol
Version 1.0 | Updated July 2025Purpose
To ensure that RootedCare+ responds appropriately and ethically to messages indicating a crisis, including threats of self-harm, harm to others, elder abuse, or urgent emotional distress, while staying within the scope of a non-clinical, AI-powered support platform.Definitions
Crisis Message: Any message indicating immediate risk of harm to self or others, including suicidal ideation, abuse, neglect, or severe emotional distress.Mandated Reporting: Legal obligation to report certain disclosures (e.g., child or elder abuse) to authorities, depending on jurisdiction.Triage Escalation: A protocol to flag, log, and route certain interactions to human oversight or external partners.General Philosophy
RootedCare+ is not a clinical tool, but it must responsibly triage crises. Our goal is to:- Acknowledge the user’s distress- Offer appropriate non-clinical resources- Escalate when safety is a concern- Stay compliant with ethical, legal, and data privacy standardsStep-by-Step Crisis Response Protocol
1. Detection (AI/Automation Layer)
Use sentiment and keyword detection to flag high-risk messages in real-time (e.g., “I want to die,” “I can’t take care of them anymore,” “They are hurting me.”)Flag categories:Tier 1: Immediate risk (e.g., suicide, abuse)Tier 2: High emotional distress (e.g., burnout, hopelessness)Tier 3: Non-urgent emotional strain (normal support use)2. Triage Logic
Tier 1: Immediate crisis — trigger protocolTier 2: Offer deeper support and optional escalationTier 3: Continue standard RootedCare+ support3. Automated Response Script
For Tier 1:It sounds like you’re going through an incredibly hard time. If you are in immediate danger or feel unsafe, please call 911 or go to the nearest emergency room. You can also contact the 24/7 National Suicide & Crisis Lifeline at 988.
While I’m not a human and can’t provide emergency help, I can still be here to talk or help you find nearby support.For Tier 2:Thank you for sharing this. It’s okay to feel overwhelmed. You’re not alone. I can help you find support options in your area or just keep chatting if that helps.4. Internal Alert and Logging
Tier 1 events are:Logged with timestamp, message content, and user phone/emailEscalated to internal RootedCare+ compliance or community manager (if available)Tagged for review and compliance reporting (anonymized where possible)Alert system sends email or Slack notification to designated Crisis Monitor on duty (if staffed)5. Optional Follow-Up
If user consent has been given for outreach:A trained RootedCare+ volunteer or staff member may follow up (if applicable)Include resource bundle (local mental health providers, respite care options, support groups)Legal and Ethical Boundaries
RootedCare+ is not a licensed healthcare provider. However:We do not store sensitive health data beyond usage metadata unless explicitly consented.If a user is in danger and we've captured identifiable info, we will contact emergency services only when legally mandated or user-initiated.Staff and partners should receive annual training on digital crisis protocols and data privacy.Emergency Resources (U.S.)
Type Resource
Suicide/Crisis 988 (National Suicide & Crisis Lifeline)
Elder Abuse 1-800-677-1116 (Eldercare Locator)
Domestic Violence 1-800-799-7233 (National Domestic Violence Hotline)
Caregiver Support 1-855-227-3640 (Caregiver Action Network)
Mental Health 1-800-662-HELP (Substance Abuse & Mental Health Services Admin - SAMHSA)Roles and Responsibilities
Role Responsibility
- AI/NLP Model Detect and tag crisis signals in messages
- Crisis Monitor (staff/volunteer) Review Tier 1 flagged messages within 24 hours
- Compliance Director Ensure protocol adherence and handle escalations
- Partner Organization (Optional) Notified if pilot terms include caregiver safety notificationsQuarterly Review
This protocol will be reviewed every 90 days and updated based on:- Trends in flagged messages- Feedback from users and partners- Updates in data privacy laws and crisis care best practices

RootedCare+ Ethical Guidelines
Updated July 2025 | Version 1.0Overview
RootedCare+ is committed to supporting family caregivers with dignity, safety, and respect. These ethical guidelines govern how we design, deploy, and manage our AI-powered support tool to ensure it acts in the best interests of caregivers—especially in moments of vulnerability.1. Caregiver-Centered Design
RootedCare+ exists to serve family caregivers, not extract from them.We build for relief, not retention. Our tools are designed to reduce stress, not create dependency or friction.Accessibility first. No app download, no login barriers. Just immediate, judgment-free support.Inclusive by design. RootedCare+ will always respect and reflect the diversity of caregiving communities, including across age, gender, race, culture, disability, and neurodiversity.2. Privacy and Consent
We treat data with the same care we expect for our loved ones.No personal data is shared or sold. We only collect the minimum necessary to support the user experience.Explicit consent is required for outreach or data retention. Opt-in only.Anonymized usage data may be used to inform community insights, never to target or market to individuals.When you visit our website cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email. You may opt out of receiving this advertising at anytime.3. Honesty in Representation
We are clear about what RootedCare+ is—and what it is not.Not a replacement for licensed professionals. RootedCare+ does not diagnose, treat, or offer clinical advice.No false promises. We will not suggest that AI can replace human caregiving, emergency services, or medical care.Transparent limitations. When Roo (our chatbot) cannot help, it will say so and guide users to appropriate resources.4. Responsible Use of AI
We use AI to support—not manipulate—human decisions.Bias mitigation is ongoing. We continuously monitor AI outputs to reduce bias, stereotyping, or harmful assumptions.Human oversight is built in. Critical responses (such as crisis messages) are routed for review when needed.No profiling for profit. RootedCare+ will never build behavioral profiles to exploit emotional vulnerability or predict purchasing behavior.5. Crisis Ethics
We act with urgency, care, and within legal boundaries when someone is in distress.Clear escalation paths. Crisis messages are detected, responded to with care, and escalated when risk is identified.Safety over silence. If we have identifying data and believe someone is in imminent danger, we will act, in line with legal and ethical obligations.Community over compliance. Even when not legally required, we support organizational partners in better understanding trends in caregiver distress.6. Partnership Integrity
We only partner with organizations aligned in mission, ethics, and impact.No partnerships with predatory, exploitative, or extractive businesses.We vet all pilot and long-term partners to ensure they uphold caregiving dignity.We reserve the right to end partnerships that violate the emotional safety of caregivers.7. Transparency and Accountability
We hold ourselves accountable to the communities we serve.Quarterly reviews. We conduct ethical audits of AI performance, caregiver feedback, and partner alignment.Feedback channels. Users and partners are encouraged to share concerns or report misuse, and we respond promptly.Public reporting. An annual impact and ethics report will be published beginning Q1 2026.Final Word
Caregivers show up every day for others. Our ethical obligation is to show up for them, with humility, responsibility, and a commitment to do no harm.

RootedCare+ Privacy & Terms
Effective June 16, 2025RootedCare+ is committed to protecting your privacy. We collect limited personal information to provide AI-powered emotional support and caregiving resources. Messages may be stored to improve our services, but we never sell your data or use it to train external AI models.By using this site or signing up for RootedCare+, you agree to receive recurring SMS messages from RootedCare+ that include emotional support, microgrant information, and caregiving resources. Message frequency may vary. Message and data rates may apply. You can reply STOP to cancel or HELP for help at any time.RootedCare+ is not a crisis line or medical provider, and our tools are not a substitute for professional care. In an emergency, please call 911 or local services.Misuse of the platform may result in suspension of access. All content and tools are owned by RootedCare+ and may not be copied without permission.Need help or have questions? Contact [email protected]